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Writer's pictureVaibhav Chavan

How to get your mobile game featured on Google Playstore and Apple Appstore?

Updated: Jan 14

Hello, hello people! Welcome back. I'm Vaibhav, and today we're diving into a topic that every app developer dreams about – getting featured on Google Play Store and Apple App Store. I'll be sharing a small trick that might just be the game-changer you've been looking for.


Google playstore and Apple appstore logos
Google playstore apple appstore


The Challenge of Getting Featured:

Featuring on these prominent platforms is no walk in the park. The competition is fierce, and the benefits are immense. When your app lands on the front page, the download numbers skyrocket. Imagine a game with 5000 downloads – once featured, that number could shoot up to 60000 within a short span, thanks to increased visibility.


Theatre stage with one chair and spotlight on it
Spotlight

The Power of Front Page Presence:

The front page is where it's at. Users often download apps directly from there without exploring other options. Being featured is a direct route to grabbing attention and increasing organic downloads. But how do you secure that coveted spot?


Building a Relationship with Store Teams:

Google Play Store and Apple App Store have dedicated teams for India, comprising two or three individuals. These teams focus on India-centric content and collaborate on such initiatives. The key is to establish a personal connection with these teams.


Networking Is Key:

Building a relationship is not an overnight task. It requires hard work, dedication, and networking. Connect with individuals from these teams, exchange business cards at events, and stay in touch. Before the release, share your build with them multiple times to gather feedback and increase the chances of being featured.


Crafting a Persuasive Email:

When reaching out to the Play Store and App Store teams, ensure your email is compelling. Justify why your app deserves to be featured, emphasizing its revenue potential and marketing efforts. Provide clear metrics on how you plan to promote the app.


Making Your Game Stand Out:

If you're developing games, consider the steps beyond the launch. Subscribing and networking with Apple and Google business managers is crucial. If you face networking issues, collaborate and work together to increase your chances of being noticed.


The Algorithm Conundrum:

As of now, there is no clear algorithm for getting featured. Top rankings in the charts might lead to automatic featuring, but it's not a guarantee. Realize the responsibility, work on networking, and consider every step carefully.


Getting your app featured on Google Play Store and Apple App Store requires dedication, networking, and strategic planning. The process might seem challenging, but with the right approach, your app could soon be in the spotlight. Subscribe, network, and stay tuned for more insights on making your app a success.


Happy developing!


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